The Labubu Big Energy Secret You Need to Know

Introduction: The Craze of Blind Boxes

In the vibrant world of designer toys and pop culture collectibles, few phenomena have captured the global imagination quite like the blind box. Originating in Japan and made a worldwide sensation by companies like China’s Pop Mart, blind boxes offer a unique blend of surprise, aesthetic appeal, and the irresistible thrill of the chase. At the heart of this excitement lies the “secret” or “chase” figure—an ultra-rare, unadvertised prize that can turn a simple purchase into a monumental victory.

The Pop Mart Labubu “Big Into Energy” series is a perfect example of this cultural fervor. While the entire series, with its six emotion-based characters, has been a hit with collectors, there is one elusive prize that has driven fans into a frenzy: the Secret “ID” edition, also known as the Labubu Big Into Energy Secret figure.

In this comprehensive article, we will go beyond the standard review to explore the full story behind this coveted figure. We’ll examine its origins, delve into the psychology of its appeal, and provide a definitive guide on how to secure this rare gem while avoiding counterfeits.

The “ID” Secret: A Detailed Look

The Labubu Big Into Energy Secret refers specifically to the Secret “ID” variant, a figure so rare it is often referred to simply by its two-letter designation. This series, a sub-collection under the larger “The Monsters” franchise, spotlights six emotion-based characters—Love, Happiness, Loyalty, Serenity, Hope, and Luck—each represented by a unique Labubu design. The Secret “ID” figure stands apart from the entire line with its distinctly different aesthetic.

Designed by artist Kasing Lung, the ID figure is a masterclass in contrasting elements. Unlike the other figures with their colorful, vibrant tones, the Secret “ID” is visually striking with its monochromatic grey fur, which is often contrasted with a glossy, almost wet look. Its eyes, a hallmark of Labubu figures, feature a mesmerizing rainbow gradient within the pupils, adding a touch of mysticism. The glitter-accented teeth and a unique, almost ethereal aura set it apart, making it the undeniable star of the series. The name “ID” itself is a clever reference to the Freudian unconscious, symbolizing the hidden, instinctual energy that makes the figure so compelling. It’s a concept that resonates deeply with a collector’s subconscious desire for something hidden and unique.

The Artist Behind the Monster: Kasing Lung

To truly understand the allure of Labubu, you must understand its creator. Kasing Lung, a celebrated Hong Kong-born artist based in Belgium, is a key figure in the contemporary art toys movement. Inspired by European folklores and fairy tales, Lung created a magical world known as “The Monsters” in a series of picture books starting in 2015. Labubu, with its elf-like pointed ears and mischievous-yet-kind demeanor, quickly became the star of this universe.

Lung’s artistic style is a unique blend of Eastern and Western influences, characterized by energetic brush strokes and a “cute-ugly” aesthetic. His collaboration with Pop Mart in 2019 launched Labubu into the mainstream, where it has since been released in hundreds of different forms and sizes. Lung’s creative process is driven by a passion for “creative thinking,” where he sketches and contemplates for days to ensure every detail, from color to pattern, is perfect. The emotional depth and unique backstory he imbues in each character are a major reason why Labubu figures are more than just toys; they are pieces of a larger, fantastical world that collectors are eager to own.

Why the Secret Edition Is So Coveted

The desirability of the Labubu Big Into Energy Secret isn’t a coincidence; it’s a perfect storm of scarcity, aesthetics, and psychology.

• Rarity and the Odds: The most significant factor driving the hype is the rarity itself. With an official drop rate of roughly 1 in 72 blind boxes, the Secret “ID” is a statistical outlier. This scarcity creates a competitive frenzy, as collectors are often left to buy multiple boxes with the hope of “beating the odds.” The challenge of the hunt is a core part of the appeal.

• Unmatched Design and Aesthetics: The Secret “ID” figure is a visual masterpiece. While the other figures in the “Big Into Energy” series are beautiful in their own right, the “ID” stands out with a more sophisticated, ethereal quality. The unique grey fur, rainbow gradient eyes, and glitter accents make it a coveted display piece. Despite its small size, it holds a powerful presence that serves as a capstone to any collector’s display.

• The Psychology of the Chase: The blind box model taps directly into the human brain’s reward system. The element of surprise triggers a dopamine release, which is a powerful motivator for repeated purchases. The “secret” figure amplifies this effect, creating a feeling of winning a lottery. This gamified collecting experience, combined with the social status of owning a rare figure, makes the hunt for the secret “ID” an adrenaline-fueled hobby.

Strategies to Win the Chase: How to Get the Secret ID

For those determined to add the secret “ID” to their collection, there are a few established strategies.

• Buying Full Cases for Better Odds: The most common strategy is to purchase a full sealed case of 6 blind boxes. While this does not guarantee a secret figure, the odds are generally considered to be better than buying individual boxes from different cases. It’s a way to increase your chances while still building out the rest of the collection with a full set.

• Navigating the Secondary Market: If you’re not lucky with the blind box lottery, your next option is the secondary market. Platforms like eBay and StockX are common places to find the “ID” figure. However, be prepared to pay a significant premium, with prices often ranging from $400 to $700+ USD, far exceeding the ~$85 retail price of the entire case.

• The Ethical Collector: Many collectors prefer to trade within fan communities on platforms like Reddit or dedicated Facebook groups. This approach often allows for more reasonable prices and provides a sense of community, though it requires patience and active participation.

A Comprehensive Guide to Spotting a “Lafufu” Fake

The high value and scarcity of the Secret “ID” have unfortunately led to a rise in counterfeit figures, affectionately dubbed “Lafufu” by collectors. To protect your investment and ensure authenticity, it is crucial to be vigilant.

• The Pop Mart Authentication Process: The most reliable method is to use the official Pop Mart QR authentication process. On genuine boxes and figures, you can scan a QR code that redirects to the official fwsy.popmart.com verification website. A genuine product will display a “first-time inquiry” status. If the URL is suspicious or shows multiple inquiries, it’s likely a fake.

• Physical and Visual Clues: Counterfeits often have poor craftsmanship. Look for blurry print on the box, misaligned logos, and a cheap, glossy finish instead of the authentic matte feel. On the figure itself, check for uneven paint application, rough edges, and a cheap plastic smell. Authentic Labubu figures have a clear POP MART logo and copyright info embossed on the foot.

• The UV Light Test: For newer releases, Pop Mart has added an extra layer of security. Shining a UV light on the bottom of the figure’s right foot may reveal a hidden fluorescent stamp—a surefire way to confirm authenticity.

The Economics of the Labubu Chase

The market for rare designer toys like the Secret “ID” is a fascinating microcosm of collectibles economics. The figure’s value has skyrocketed, with some rare chase editions selling for thousands of dollars in high-end auctions. This extreme resale value is driven not just by rarity but also by the “hype momentum” generated by social media and influencer culture. This has led many to view these figures not just as toys but as investment pieces, similar to limited-edition sneakers or art prints.

The phenomenon is also a testament to the psychological dynamics of gambling and collecting. The dopamine rush of an unboxing video, the status of owning a rare item, and the emotional resonance of the art all contribute to a market where a small piece of plastic can be worth a small fortune.

Conclusion: More Than Just a Toy

The Labubu Big Into Energy Secret is a perfect example of how a simple collectible can transcend its form to become a cultural icon. It represents the global rise of designer toys, the psychological allure of the blind box, and the power of a passionate collecting community. From the meticulous design by Kasing Lung to the thrilling hunt for its secret “ID” variant, this figure is a symbol of a movement that finds joy and value in the smallest of treasures. Whether you acquire it through luck or a determined chase, owning this figure is not just about having a rare toy—it’s about holding a piece of a modern pop culture legend.

Pop Mart’s gorgeous Labubu “Big Into Energy” series has one elusive prize that has collectors and fans of designer toys all over the world excited: the Secret “ID” edition, also known as the Labubu Big Into Energy Secret figure. In this comprehensive article—optimized for SEO and packed with vivid detail—we explore why that secret figure is so desirable, how to find it, and what it means for collectors.

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